I recently made the decision to update my business name. I am a firm believer that things happen for a reason, when they should, and a few variables aligned to point me in this direction. I started out my business as "Whitewood Equestrian", focusing primarily on lessons, and camps. Since the arrival of COVID-19, like many, my business saw many changes. Lessons were put on a major hold, my kids were no longer at school, and I needed to adjust my plans to maintain balance in our lives. My previous business name was not chosen for any particular reason, I needed a name, and it was a random choice... only to realize it was the name of another small, Saskatchewan town. Oops! At that point, the name was registered, and I stuck with it! Since then, I have often thought it would be nice to have something more meaningful, but the opportunity didn't present itself, until recently. My current name was about to expire, I had a suggestion that I loved (from a very great friend), and I was making some changes to the focus of my business... so it seemed like the time was right! That brings me to the new name, that I am pleased to move forward with, is, Asset Equestrian.